Our Latest Online Commercial
Posted by Western PA Hospital News on Dec 6, 2011 in Marketing | 0 comments
If your company is looking to create an online commercial for your platform, here’s an example of something Kart Communications recently produced for us. If you’re looking for a new way to position yourself online contact Kart Communications today.
Building your Brand from Within
Posted by Western PA Hospital News on Mar 15, 2011 in Marketing | 4 comments
Philip Feldstein
It’s rare to turn on the TV, read the newspaper or open any local magazine and not see an ad for a hospital or provider within a few minutes. Healthcare providers like other industries understand that targeting consumers is vital to the growth of their organizations. While many regional providers are doing a great job of marketing to the public to build awareness it’s not unusual for them to neglect their most loyal group – employees.
If you ask the typical hospital employee to tell you about some of their main service lines or key physicians, chances are you will get a shoulder shrug. I’ve seen hospitals advertise services offered that their own employees were unaware that they provided. While these examples sound extreme there is always more that can be done to target employees. The last thing any health system would want is for one of their employees or their family members to go elsewhere for care that can be offered by them. However, when this data is available, it is not uncommon to discover an outmigration of your own staff to other facilities.
The Efficient Strategic Planning Process: Account Planning
Posted by Western PA Hospital News on Mar 7, 2011 in Marketing | 1 comment
T.L. Tassone
By T.L. (Tim) Tassone
TL Tassone Strategic Marketing
For the past several decades in business, much has been written, spoken, and practiced with regard to the necessity, value, and process of Strategic Planning.
Commonly, it is defined as an organization‘s process of defining its strategy or competitive business direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. In order to determine where it is going, the organization needs to know exactly where it stands, then determine where it wants to go and how it will get there.
The resulting document is called the “Strategic Plan.”
Basically, strategic planning is the formal consideration of an organization’s future course. All classical strategic planning fundamentally deals with at least one of three key questions:
The Three “Knows” Of Marketing/Communications
Posted by Western PA Hospital News on Mar 2, 2011 in Communications, Marketing | 0 comments
T.L. Tassone
By T.L.Tassone
Over the recent years, many seminars, conferences and in-services have been advertised, featuring anything from a twenty-minute speech to a multi-day workshop session in “How to Market” (to the special needs). As an advocate to the “expectation-delivery” concept of marketing/communications, I have always found it difficult to understand how such short-term stimuli from the giver can lead to any sort of meaningfully retained and applicable behavior and knowledge for the receiver. In fact, such an experience could even lead to more damage than dimension for the marketer. Marketing/communications planning, as with any professional skill, requires appropriate levels of study, experiment, experience, and passion to be practiced successfully and sequentially.
With this in mind, therefore, I would like to offer this very simple model for understanding the premise of planning for effective, solid marketing/communications for any sort of product/service industry. This is not meant to be the core formula that can be used to write a formal marketing/communications plan, nor is it a panacea for all the problems that marketing/communications can solve.
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