As part of our ongoing series of profiling local healthcare executives and their thoughts on using social media, we recently sat down with Jan Jennings, president and CEO of American Healthcare Solutions (AHS), a health care consulting firm singularly focused on the business of hospitals and healthcare organizations.
AHS helps clients improve financial performance, enhance competitive position, and achieve the most productive organizational alignment among medical staff, management, and trustees to optimize overall performance. Social media has become an integral part of its marketing strategy over the years. In fact, Jennings has a staggering 20,000+ connections on LinkedIn, built up gradually over the past five years.
Jennings spoke with us about how social media has enhanced his business and he also offered his advice for other healthcare executives who are a little shy dipping into the social media waters.