The Power of Social Media
Posted by Western PA Hospital News on Feb 15, 2012 in Social Media | 0 comments
The most effective way to reach your audience is through Social Media. Check out the video below.
Twenty Hospitals With Inspiring Social Media Strategies
Posted by Western PA Hospital News on Jan 25, 2012 in Social Media | 0 comments
Hospitals and social media are a great mix, offering a wealth of opportunities for connecting with the community, patients, and even collaborating across health systems and between different hospitals. Read more.
St. Clair Hospital and South Hills Interfaith Ministries Look To Community To #Tweet2Help
Posted by Western PA Hospital News on Dec 8, 2011 in Healthcare System, Social Media | 0 comments
Hospital and local non-profit using social media to assist area families and to increase awareness of suburban poverty
Beginning Tuesday, St. Clair Hospital is asking all Tweeters to help South Hills Interfaith Ministries (SHIM) provide holiday meals for needy residents of the area by participating in the Hospital’s upcoming #Tweet2Help drive.
SHIM, based in Bethel Park, is a non-profit, human services organization providing family and children services to the suburban poor and to refugee families living in the South Hills. SHIM’s suburban poverty programs include a food pantry, a community clothing closet, and financial literacy classes.
SHIM’s programs are designed to serve as a bridge toward self-sufficiency—meeting the emergency needs of the individuals and families they serve by providing the resources they need to attain self-sufficiency.
During the drive, St. Clair Hospital will donate 50 cents to SHIM for every retweet of the original St. Clair #Tweet2Help message from the @StClairHospital Twitter account, up to $1,000. Every $100 donated will provide groceries and household supplies to five families; every $500 donated will provide for 25 families. Meeting the $1,000 goal of the drive means 50 families will receive a meal this holiday season.
Can Your Business Keep Playing the Waiting Game?
Posted by Western PA Hospital News on Oct 21, 2011 in Social Media | 2 comments
Harvey D. Kart
By Harvey Kart and Daniel Casciato
Two years ago, we came to the realization that Western Pennsylvania Hospital News had become irrelevant. Many of you went away, wary of seeing the same old stories issue after issue. We could have folded like other trade publications.
Instead, Hospital News came up with a new strategy. I took the time to contact advertisers and healthcare organizations to learn how we can improve.
We listened to you. So we made changes.
Today, we feature more relevant topics that could benefit your organization, particularly business-related topics such as accounting, management, finance and legal. We also just don’t cover the hospital industry exclusively—we cover the whole continuum of care. We’ve broadened our reach to not only include healthcare professionals, physicians, and nurses, but hospital executives and department heads, insurance providers, attorneys and accountants, home care and nursing home administrators, healthcare students, university and allied health school professionals as well as suppliers of products and services to the healthcare arena.
Daniel Casciato
We’ve expanded the reach of our authors. Experts from all over the country are now penning bylined articles. Also, a new social media column and a monthly section profiling the creative healthcare professionals among us were introduced in the past year.
The final piece of the puzzle was launching our revamped website at www.wphospitalnews.com and delving into social media. When you go to our website, you’ll see an abundance of articles and news from the healthcare industry around the region. When you go to our Facebook, Twitter or LinkedIn pages, you’ll see that we publish several messages per day to cast a wider net to make more people aware of each of you are doing in this region.
The result of our new strategy is that Hospital News reaches more readers than ever—40,000+ in print and 5,000+ on the web. Collectively, among the managerial and editorial staff, our social media connections are approaching 7,000.
As you can see, Hospital News has become relevant, both in print and online. We don’t think of Hospital News as it used to be. Hopefully you don’t either. Once again, we’re now known as the other business publication in town—which we have everyone in the marketplace to thank. As a result of our efforts over the past two years, we’re in a position to say that your messages are now able to get out through the traditional newspaper plus these other channels. More people are seeing your messages about your services and products.
But we didn’t wait until the beginning of the year to make these new changes, or waited until a new fiscal season began. We started implementing these changes immediately. We didn’t wait.
As a result of reinventing ourselves, we also launched two new digital publications, Pittsburgh Better Times and Grand Strand Boomers. Pittsburgh Better Times highlights and profiles people who are divorced, separated, or widowed in a positive way and inspires others as they continue on with their lives. We feature educational and informative articles, as well as enriching and empowering stories about life, love, and leaps of faith.
Baby Boomers’ Publisher Discusses How Social Media Enhanced His Brand
Posted by Western PA Hospital News on Oct 5, 2011 in Social Media | 9 comments
If you’re just beginning to explore social media for your organization, why don’t you view the video below to learn how Harvey Kart, publisher of Western Pennsylvania Hospital News, PittsburghBetterTimes.com and GrandStrandBoomers.com, used social media to make an impact on his brand.
What’s New in Facebook?
Posted by Western PA Hospital News on Sep 20, 2011 in Social Media | 6 comments
By Daniel Casciato
Last month in this space, we discussed what was new with Twitter. This month, let’s take a look at Facebook. They have also made some minor tweaks over the past several weeks to improve the user experience. Some of these changes have taken place already; some will be coming soon.
Subscribe to updates
As with Twitter, Facebook now allows your friends to subscribe to your updates and follow your messages in their News Feed. With the subscribe button, you can choose what you see from your friends in the News Feeds. You can choose from “all updates,” “most updates,” and “important updates.” You can also choose to ignore any messages about the Facebook games your friends are playing. Or you can choose to ignore all messages from someone. Another big change is that you can begin to follow other people who are not your friends (like you do in Twitter) and vice versa. However, if you set your message settings to private, these new followers will be unable to see you feed. So your privacy still remains intact.
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